Why your employees don’t show up for trainings (and what to do about it)

A reminder is great, but it doesn’t really work. Offering a positive or negative incentive is a quick fix that isn’t right for every employee, and certainly not for every organization. So what can you do to get more employees to come to corporate trainings? Let’s find out.

The Pressures of Routine

Something urgent always comes up last minute, reducing the training to a kind of “luxury”. What do you do? WIIFM. During the week before the training, repeat the messages about what the participants will gain in less abstract terms. For example, instead of talking about “Gaining tools to conduct effective negotiations”, talk about “achieving goals”. Talk about the personal value for everyone participating and not just about the value to the organization.

Earnest Money

It’s much harder for us to skip something if we’re get paid for it, but how do you apply this logic on unpaid trainings? FOMO. Talk about what you’ll miss out on if you don’t do the training and emphasize that there are only a limited number of spots available to increase desirability. For example, ‘If you are not able to come, please let us know at least 48 hours in advance so that we can let someone else take your place.’

Or ask each participant to come with one question that is on their mind that will be answered personally at the workshop – this way you get them on board both regarding the topic and their attendance.

Your organization invests in numerous and diverse training workshops, but sometimes, despite this huge investment, there is a disappointing turnout at the moment of truth.

Give EVERYONE Feedback

At the end of the training, offer positive feedback to those who chose to come and take an active part AND to those who signed up but couldn’t make it for some reason. The direct supervisor or the person who conducted the training can give direct feedback, like: “Too bad you couldn’t make it. Will we see you at the next workshop on……?” Put the ball in their court, but express an expectation for the next time.

Select “Training Ambassadors”

You know the people who never miss an opportunity to enrich themselves with knowledge, and have a profound understanding of the importance of knowledge to them and to the organization? Get them to go on an “enrollment round” to get whoever still hasn’t signed up to join and, “in return”, turn the spotlight on them during the training and ask for their opinions. This is a great way to reinforce their commitment as well as everyone else’s.

Wanna turn your organization’s training workshops into a springboard for your employees and your company? It’s possible.

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