The most important Internal Comms trend

In the global trends list of internal communication for 2024, AI reigns supreme (it's the star of every list, in every domain). But standing shoulder to shoulder with AI is the buzz around "employee experience," poised to take center stage this year not only in organizational communication strategy but in the entire organizational playbook.

Yet, what really hits home for us in Israel, especially in 2024, is the rise of compassionate communication. It's the kind of communication that truly gets it – seeing each employee for who they are, understanding their personal, family, and national contexts.

This isn't just touchy-feely stuff; it's become a basic need for employees since Covid and especially now, given the horrifying situations we've faced since October 7th. Employers should know that if they won't ditch the cold, corporate talk for something more personal and empathetic, employees won't just sit back and take it. They'll hit back, maybe even "cancel" their employers. Need proof? Just check out the latest TikTok videos capturing those cringe-worthy termination calls happening online.

"What really hits home for us in Israel, especially in 2024, is the rise of compassionate communication״

In Israel, the reality check is hitting hard, forcing every organization to level up its communication game.

How do you pull it off?

It's all about getting back to basics in every communication. Start by asking yourself, who's my target audience? And once you've got that locked in, dig a little deeper: What's this audience experiencing right now? What might be sensitive spots for them? What do they want to hear, or how can messages (even the tough ones) be crafted for them, so they feel seen and understood amidst the challenges they're facing?

Here's a little pro tip – if you're not sure about a particular communication hitting the right tone/style? Test it out. Let an employee who belongs to the target audience read and respond.

Best of luck!!

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