Are Investors Humans?

“Yay! Another generic earnings report!”… Said no one, ever.

Let’s face it—Investors, like any audience, connect better and engage more deeply with a compelling story. They don’t just want data—they want to understand the story it tells. And if there isn’t one, they’ll create one themselves. And that’s not ideal.

So why not provide them with a report that tells a compelling story? One that captures their attention and actually excites them?

Love Your Investors Like You Love Your Clients

Think about it: your investors are essentially your clients. While they’re looking for data and transparency, they also want to feel valued and engaged. Just as you tailor your brand messaging for your clients, investors also deserve thoughtfully crafted stories. A dry PDF forces them to do all the work, leaving them frustrated and disengaged. Imagine how well your investors would respond if you treated them with the same enthusiasm and creativity you bring to client relationships—acknowledging their unique preferences and tailoring your approach to engage them meaningfully. Because—and this might come as a shock—investors (even institutional) are humans too!

Since we are companies, with a brand and a story to tell, there is no reason for us to publish content that deals with the lowest common denominator like babies and puppies. The audience we are targeting is not millions around the world who are looking for another quick dopamine hit, but rather potential customers who are looking for a solution that we offer.

Here’s a taste of how main IR channel can be transformed into a captivating, storytelling experience:

Reports
Storytelling in reports turns complex data into something relatable and memorable. Whether it’s Quarterly and Annual Reports, Earnings Releases, Investor Presentations, or Proxy Statements, we define the 'What, Why, and How' for each of these reports, ensuring they all convey the thematic message the company aspires to communicate, making each report not just informative, but engaging and impactful.
Investor Portals
Infusing storytelling into Investor Portals makes the information more engaging and easier to digest. By presenting data within a narrative, investors can quickly grasp key insights and understand the broader impact of their investments. This can be further enhanced by using visual elements that convey more than a thousand graphs, or by adding playfulness with GIFs and motion videos to make the experience more captivating and memorable.
Real-Time Engagement Opportunities
Take your webinars and Q&A sessions to the next level with our 3×3 storytelling framework, break down complex information into impactful segments that create real connection. Just like we did with Kornit Digital-when the textile printing company wanted to reposition itself as a leader in fashion-tech , we ensured that the experience they provided on Investor Day—along with the presentation and setting —clearly conveyed their bold transformation from a traditional player in an outdated industry to an innovative and disruptive leader in a rapidly evolving sector.

How Can You Leave a Mark?

At Leave a Mark, we believe that every investor deserves a (really, really) good story- that matters and sticks. We don’t just package data; we help IR teams craft a compelling narrative that resonates. Through interactive visuals, immersive video content, and engaging webinars, we support IR teams in delivering messages that truly connect and inspire.

Our goal is to humanize every IR interaction with investors, helping them feel like true partners in the company’s journey. With every report, every communication, every output, there’s an opportunity to make a lasting impression—one that helps your shareholders understand the vision, values, and future of the company.

The goal is to captivate, not to inundate them with gimmicks. This isn’t about masking poor content with flashy embellishments; It’s about identifying and delivering the story, evoking trust and confidence on the other side. Be the standout moment in your investors' day—give them the best story they’ll read.

Resource: Brunswick Investors Digital survey 2023

Build a real, human connection with your investors and shareholders. Ping us:

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Are Investors Humans?

“Yay! Another generic earnings report!”… Said no one, ever.

Love Your Investors Like You Love Your Clients

How Can You Leave a Mark?

Build a real, human connection with your investors and shareholders. Ping us:

להרשמה לניוזלטר וקבלת כל העדכונים והכתבות האחרונות הירשמו כאן