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Leave a Mark’s new video campaign for Check Point pushes the high-pressure reality of Chief Information Security Officers to the limit–then offers the service that gives them their time (and sanity) back.

CISOs Deserve a Life, Too

  • From Leave a Mark
  • 12/09/2025

Leave a Mark’s new video campaign for Check Point pushes the high-pressure reality of Chief Information Security Officers to the limit–then offers the service that gives them their time (and sanity) back.

Together with Check Point, we set out to create a global video campaign for their new IGS Service.–an advanced solution for threat monitoring, proactive intelligence, and rapid incident response–they opened our eyes to just how intense a CISO’s job really is. In today’s climate, they face relentless cyberattacks, increasingly sophisticated hackers, 24/7 availability demands, and an ever-growing workload.
IGS was built to change that; to help CISOs handle the daily barrage smarter, faster, and more efficiently.

We pitched three creative concepts. The winner– THE BEST CISO IN THE WORLD, a story told in the CISOs’ own language, tapping straight into their pain points.

The script opens with a bold hook: “I’m the best CISO in the world.” From there, it plunges into the chaos– non-stop work, endless tasks, and constant threats, set to frantic, high-energy music and a cinematic action-thriller vibe. Then, at peak intensity, comes the pivot: “Or… just use Check Point’s system and have a life :)”
From scripting and casting to production, shooting, editing, and post– we handled it all. Filmed on location at Check Point’s Tel Aviv offices, the project brought together a full crew: director, actors, cinematographer, art director, lighting, sound, and most importantly– great catering. With a meticulously planned schedule, we wrapped the entire shoot in one day.
The result: a sharp, witty, and unapologetic video that captures the massive pressures CISOs face, and the ultimate relief that Check Point IGS delivers.
Know a CISO? Share this with them. They, too, deserve some piece of mind. 🙏

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