5 Things to check before choosing a content and presentation company

Preparing and delivering an important presentation can be challenging and stressful. Whether it's a conference presentation, investor pitch, company directory presentation, or any other type of presentation, those who have been tasked with creating and delivering important presentations know the pressure that comes with it. You find yourself in the spotlight, presenting data, some which is positive, some less so, while all eyes are on you, your presentation, and the insights you have to offer.

Perhaps it's the potential of the presentation to attract millions of dollars, or maybe it's the fact that behind most startups and companies we have worked with so far, there is a great potential to make a mark on the world.

What remains certain is that before embarking on the preparation of an important presentation, it's crucial to consider what you truly want to achieve and how the presentation can go beyond being a mere channel for communicating messages, transforming into a powerful tool for achieving your goals.

After years of experience in crafting presentations that tell compelling stories, we have developed a proven process for building winning presentations that combine visual storytelling with on point messages tailored to different audiences and styles.

1. Structured workflow

Before finalizing the pricing and agreement with a content and presentation company, ensure you have a structured and organized workflow of meetings. This will give you a clear understanding of what to expect in each meeting and eliminate any unexpected surprises that you would have to deal with on the spot. A structured workflow is essential for early preparation, allowing time for research, addressing questions, creating a project schedule, and aligning expectations. It is also beneficial to have a dedicated contact within the company who will be available throughout the project. This way, you can enter the process fully prepared and with peace of mind.

At our company, we offer end-to-end services, where all the necessary expertise is under one roof, from crafting the presentation by our storytelling department, designing the visuals in our studio, to a final review with the client in front of our training department, so you arrive at the presentation fully prepared and accurate.

2. Experienced content writers

One of the questions you need to ask the content company is who are the writers of the presentation's text and their relevant experience. It's important to ensure that the content writers have a background in a variety of content domains and writing styles, with a strong emphasis on significant experience in building presentations. A presentation has its own rules, with a primary focus on making sharp and memorable key messages.

A background in writing is important, but not every copywriter is necessarily a storyteller.

A background in writing is important, but not every copywriter is necessarily a storyteller. Our storytellers come from diverse worlds of strategy, creativity, and branding, so you can be confident that you are accompanied by the best and most experienced minds in the field.

3. Understanding of various industries and organizations

The nature of your presentation depends on the type and character of the organization (international, governmental, public, startup, association, etc.) and also on the purpose of the presentation (company presentation, investor pitch, employee presentation, executive presentation, etc.). You need to ensure that the content team accompanying you has prior knowledge relevant to your industry. A broad understanding of the market sharpens their ability to grasp your specific needs, draw insights from different domains, and understand your target audience.

One of the strengths of our content and production departments is the organizational understanding gained from extensive experience working with local and global companies and organizations, ranging from medium-sized enterprises to giant corporations. We understand how organizations breathe and thrive.

4. Dealing with a dynamic market

The market of organizations and companies is naturally subject to significant changes, and sometimes, during the work process, new strategic insights are discovered. Therefore, the ability to be dynamic, to adapt to changes, and to adjust the strategy is critical in order to produce the best products. As an example: working on a tight budget during times of recession, or creating hybrid conferences (online/offline) during times of pandemic, and more.

5. The ability to tell a story

On one hand, having a defined and predetermined deadline for task completion can be highly motivating. It "forces" us to sit down and focus, increasing our chances of completing the task at hand. With a set time frame, we're more likely to stay on track and accomplish our goals. On the other hand, if we know we have a whole day to complete a task, we might postpone it or start and return to it several times throughout the day. Additionally, the break acts as a reward for our work and focus. Breaking down complex tasks into subtasks also helps create a sense of control, rather than getting overwhelmed by an endless list of tasks. Of course, prioritizing your tasks based on those that align more closely with your goals is required. We highly recommend exploring the 80/20 technique to further delve into this topic.

After years of experience in building presentations for the biggest companies in the local and global market, we have the the tools, the expertise and the passion to take you messages, sharpen them into an accurate storytelling, and turn your data into precise storytelling, and turn your data into a winning story that combines sharp messages with impactful visuals, creating what we call the "wow effect."

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