How to Stand Out in a Busy World

The bad news: we live in an era of overload. The good news: you have a golden opportunity to stand out.

We all know that feeling: endlessly scrolling through posts, videos, stories. Our brains are flooded with information from every direction, and the competition for our attention has become a real sport. So how can we get our audience to notice us?

The central principle might surprise you at first, but not after we delve into it. The goal is to make people feel that we are speaking directly to them, while enriching them with surprising, interesting content, something they haven't seen before!

Our brains are flooded with information from every direction, and the competition for our attention has become a real sport. So how can we get our audience to notice us?

Let's go back to the feed and specifically to the most addictive medium on this platform – who else but reels. If you start paying attention to the videos that get the most likes and shares, you'll be surprised to see that these are often silly videos that deal with very basic topics.

Since we are companies, with a brand and a story to tell, there is no reason for us to publish content that deals with the lowest common denominator like babies and puppies. The audience we are targeting is not millions around the world who are looking for another quick dopamine hit, but rather potential customers who are looking for a solution that we offer.

Remember that time you got a birthday present that was spot on? It's very exciting and personal when someone knows you like that. How do we make our audience feel like we're talking directly to them? We do a thorough job of getting to know them. It's not easy, but it pays off!
After we swim in our customers' pains, daily challenges, dilemmas, and even slang and ways of speaking – it's time to dive into the deep end.

The audience we are targeting is not millions around the world who are looking for another quick dopamine hit, but rather potential customers

Interesting content is something that is found in the fields of familiar topics, but it is innovative and original, just like that birthday present you didn't expect to get but fits you perfectly.

In conclusion, the digital world is a noisy place, but it is also full of opportunities. To stand out, we need to think very creatively, give the audience a feeling that we are speaking directly to them, and provide an experience that they won't try to scroll past.

And what about you? What are you doing to stand out in the crowded content world? Share with us in the comments!

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How to Stand Out in a Busy World

The bad news: we live in an era of overload. The good news: you have a golden opportunity to stand out.

Communication with us starts here

להרשמה לניוזלטר וקבלת כל העדכונים והכתבות האחרונות הירשמו כאן