Why Is It So Hard to Make Content Memorable? Here’s the Key to Captivating Audiences Professionally

It's becoming increasingly difficult to impress us. So, why is it so hard to raise the bar in professional settings?

As content creators, we're constantly searching for new ways to make things interesting. It's never easy, and it's becoming even harder with the rise of quick, short content that floods us with dopamine and makes us crave more.

When our trainers arrive at professional workshops on storytelling techniques, they already know what to expect: it's always good to talk about data, a real-life story is always welcome, but anything slightly satirical or controversial will be met with a lot of skepticism.

"They'll never approve of that," "It will definitely cause antagonism," "It will look unprofessional" – these are just some of the objections we hear to suggestions like incorporating pop culture references, adding funny videos, or even an image that goes beyond the monotonous landscape we're used to seeing in business presentations.

These reactions come from a very good reason. The conservative approach, which has been incredibly useful for organizations for decades, often clashes with the need for quick messages and the almost immediate desire to understand the bottom line.

On the other hand, let's do an experiment: Think of a specific moment from a presentation or speech you saw that left a lasting impression, something you remember even though a lot of water has passed under the bridge since then.

Now ask yourself, was that moment within the familiar and safe zones, or was it something that surprised, moved, or inspired you?

Now ask yourself, was that moment within the familiar and safe zones, or was it something that surprised, moved, or inspired you?

We're not suggesting you go crazy and put something on the screen that you know will definitely provoke strong negative emotions in your audience. But to indulge in the possibility of putting something a little bit different – something people will remember when they're asked about a presentation they still remember, after all this time.

Communication with us starts here

שם

What type of business am I?

אימייל

טלפון

חברה

תפקיד

הערה, שאלה, בקשה

אישור פרסום

I agree to receive reminders, useful content and marketing material from Leave a Mark