{"id":14957,"date":"2023-08-17T15:14:06","date_gmt":"2023-08-17T15:14:06","guid":{"rendered":"https:\/\/www.leave-mark.com\/pp\/?p=14957"},"modified":"2023-11-21T17:19:51","modified_gmt":"2023-11-21T14:19:51","slug":"the-most-at-home-in-the-world-en","status":"publish","type":"post","link":"https:\/\/leave-mark.com\/pp\/magazine-en\/the-most-at-home-in-the-world-en\/","title":{"rendered":"Fly El-AL, feel at home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14957\" class=\"elementor elementor-14957\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee2063f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"ee2063f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a773faf\" data-id=\"a773faf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1a366 elementor-widget elementor-widget-spacer\" data-id=\"7f1a366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4aec752\" data-id=\"4aec752\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-882a529 en elementor-widget elementor-widget-heading\" data-id=\"882a529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fly El-AL, feel at home<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c764a elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"51c764a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">From Leave a Mark<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">08\/17\/2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef7d3df en elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef7d3df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3225d1d\" data-id=\"3225d1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbb2044 elementor-widget elementor-widget-text-editor\" data-id=\"fbb2044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cTiming is everything.\u201d How else would I be able to explain that one of my first projects as a storyteller at Leave a Mark was for El-Al?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3eb0f2 elementor-widget elementor-widget-text-editor\" data-id=\"c3eb0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My name is Omer Shkedy and I am 31 years old.<br \/>El-Al airlines slogan is \u201cFly El-AL, feel at home\u201d and for me, it really was like home. It was my family's home and my home for some time.<\/p><p>My father worked there for many years as an executive and I had the privilege of working there in the summer between high school and the army, in exchange for a plane ticket to anywhere in the world.<br \/>Before I became a storyteller a<\/p><p>Leave a Mark, I served as a pilot in the Israeli air force. What can I say?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8832d23 elementor-widget elementor-widget-text-editor\" data-id=\"8832d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis was meant to be.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5922b elementor-widget elementor-widget-video\" data-id=\"af5922b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal2.mp4\" autoplay=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fb435 elementor-widget elementor-widget-text-editor\" data-id=\"33fb435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We came to El-Al for an internal conference called 2SAP. Oren Har Nevo (a real superstar), head of the accounts division, and Tali Brand (another superstar), manager of a department in the division, decided to organize a conference to get all the heads of division and department at El-Al together to implement the 2SAP system. The system is a tech platfor which optimizes and manages the current finances of every department in the company. &quot;The process begins with logging a minor purchase invoice into the budget, progresses to budget oversight, task management, and the facilitation of multi-million dollar purchase orders.&quot;<\/p><p>El-Al began using the system right before the outbreak of Coronavirus, but the world went on pause and system implementation did not go as smoothly as hoped. Post Coronavirus, the time came for orderly and organized implementation of 2SAP and for El-Al to reach their goal of being a service oriented company at the forefront of technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd7a4f elementor-widget elementor-widget-image\" data-id=\"3cd7a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal3-1024x567.jpg\" class=\"attachment-large size-large wp-image-14942\" alt=\"\" srcset=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal3-1024x567.jpg 1024w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal3-300x166.jpg 300w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal3-768x426.jpg 768w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal3-1536x851.jpg 1536w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"elal3 - Leave a Mark\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c697922 elementor-widget elementor-widget-text-editor\" data-id=\"c697922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChallenges:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dade52e elementor-widget elementor-widget-text-editor\" data-id=\"dade52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn order to make the conference a success, we as storytellers were looking for our narrative. How can we tell the story clearly and engage company management?\nWe identified 3 key challenges we would need to overcome in order to succeed. \n\n<ol>\n \t<li>Accounts? Conference? Implementation?  &#8211; These things sound like the most boring thing in the world. How can we make it interesting and fun, and capture people's attention? <\/li>\n \t<li>The importance of the subject.  &#8211; How can we show the potential of the system and what it can do?<\/li>\n \t<li>Change is complex. &#8211; They are trying to implement a system that will change decades-old workflows. Can the introduction of such a major change be done in a way that's easy to swallow?<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55e22f elementor-widget elementor-widget-text-editor\" data-id=\"c55e22f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn light of these challenges, we mapped out the purpose of our presentation in two short sentences: \nShow where we are in the world, explain the system in the best way we can, and engage all the employees, in the holistic spirit of the company.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e829a elementor-widget elementor-widget-text-editor\" data-id=\"48e829a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Method:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a6dd4 elementor-widget elementor-widget-text-editor\" data-id=\"99a6dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter mapping out 3 key focal points, we set out to solve each one.\n<ol>\n \t<li>Where are we in the world and why are we here?\n<br\/>\nHere we took a modest approach. Managers from all over the company were invited to the conference, and we have no intention of scolding them or telling them they are doing their jobs wrong. Just the opposite; we want to motivate them. \nIn order to do this, we used 2 strategies:  \n<\/li>\n<ul>\n<li>First, \u201cthe elephant in the room\u201d:We looked in the mirror and took responsibility.\n    No one was blamed, and we didn\u2019t look for excuses. We just said, \u201cThere is a lot of room for improvement\u201d. We shared how we felt about service and efficiency and provided practical suggestions. \n    <\/li>\n<\/ul>\n<img decoding=\"async\" src=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/08\/elal5.jpg\"\/>\n<ul>\n<li>Second, statistics:  At the end of the \u201cFlight academy course\u201d, they always share data and numbers showing the wide variety of outcomes of people who completed the course. We did the same thing here. We used interesting numbers and data points with a clear flow chart to make our points interesting, fast and informative.<\/li>\n<\/ul>\n<br\/>\n<li>What does the system do and why is it so important? \n    In order to illustrate the capabilities and advantages of the system we chose 2 examples:    \n<\/li>\n<ul>\n<li>The story of the receipt: We showed a short animation about a receipt for a small charge that was not recorded in the system. This led to major problems in the company data, and subsequently its function and reputation. Every company manager experiences such cases regularly, and must understand the importance of even the smallest transactions.<\/li>\n<li>Anywhere, anytime: Another short animation demonstrated how simple and fast it is to make regular updates in the system, on work computers and cell phones.<\/li>\n<\/ul>\n<br\/>\n<li>How did we engage our audience?\n<br\/>\nOur closing presentation had two layers:\n<ol>\n<li> \u201cAdministrative tool\u201d or, just common sense. We emphasized to what extent the system allows division managers to work better and more efficiently. When they ask themselves what they get out of doing their jobs using the 2SAP system, the clear answer is \u201cadministrative tool\u201d.<\/li>\n<li>\u201cGoing above and beyond\u201d or, the emotional side of things. Part of the DNA of the conference was appealing towards the human desire to improve, and do whatever it takes to support the system. The success of one department is the success of all. Group effort leads to success for the entire company.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332831d elementor-widget elementor-widget-text-editor\" data-id=\"332831d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSo how did it end?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf069f elementor-widget elementor-widget-text-editor\" data-id=\"baf069f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn the day of the conference, Oren, the accounting head, gave an impressive and professional presentation. As we joined the audience, we saw smiles and heard comments about the animations, ideas and presentation design. At the end, Oren thanked us for helping prepare the story and presentation, but how did we know that we really succeeded&#8230;? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc0926 elementor-widget elementor-widget-text-editor\" data-id=\"2dc0926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter the presentation, before we left, people from the audience approached us and asked to connect so we could work with them in the future. Again and again, \u2018timing is everything\u2019 remains true. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b72855 elementor-widget elementor-widget-heading\" data-id=\"3b72855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want us to help you tell your company story?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a8e1f elementor-button-align-center elementor-mobile-button-align-stretch form-en elementor-widget elementor-widget-global elementor-global-13702 elementor-widget-form\" data-id=\"27a8e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;\\u05d4\\u05d1\\u05d0&quot;,&quot;step_previous_label&quot;:&quot;\\u05d4\\u05e7\\u05d5\\u05d3\\u05dd&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\" aria-label=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14957\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"27a8e1f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05e9\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-companysize elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-companysize\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWhat type of business am I?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[companysize]\" id=\"form-field-companysize\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"What type of business am I?\">What type of business am I?<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Just me\">Just me<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 20 other employees\">Me and 20 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 50 other employees\">Me and 50 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"I stopped counting at 50\">I stopped counting at 50<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05de\u05d9\u05d9\u05dc\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d8\u05dc\u05e4\u05d5\u05df\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mobile number\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"\u05de\u05d5\u05ea\u05e8 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05e8\u05e7 \u05d1\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d5\u05ea\u05d5\u05d5\u05d9 \u05d8\u05dc\u05e4\u05d5\u05df (#, -, *, \u05d5\u05db\u05d5&#039;).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-COMPANY elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-COMPANY\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d7\u05d1\u05e8\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[COMPANY]\" id=\"form-field-COMPANY\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-job_title elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-job_title\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05ea\u05e4\u05e7\u05d9\u05d3\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[job_title]\" id=\"form-field-job_title\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your role\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_4f247ae elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4f247ae\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d4\u05e2\u05e8\u05d4, \u05e9\u05d0\u05dc\u05d4, \u05d1\u05e7\u05e9\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_4f247ae]\" id=\"form-field-field_4f247ae\" rows=\"4\" placeholder=\"Comment, inquiry, request\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-MARKETING elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-MARKETING\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05e9\u05d5\u05e8 \u05e4\u05e8\u05e1\u05d5\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[MARKETING]\" id=\"form-field-MARKETING\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-MARKETING\">I agree to receive reminders, useful content and marketing material from Leave a Mark<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-UTM elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[UTM]\" id=\"form-field-UTM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_campaign elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_campaign]\" id=\"form-field-utm_campaign\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-pagename elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[pagename]\" id=\"form-field-pagename\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call me<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297aa26 elementor-share-buttons--skin-flat elementor-grid-mobile-2 share elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"297aa26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc0c196 elementor-section-height-min-height en elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"fc0c196\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7258b7\" data-id=\"a7258b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e182cb7 elementor-widget elementor-widget-heading\" data-id=\"e182cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sign up for the newsletter<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65cb5b8 elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"65cb5b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;\\u05d4\\u05d1\\u05d0&quot;,&quot;step_previous_label&quot;:&quot;\\u05d4\\u05e7\\u05d5\\u05d3\\u05dd&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14957\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"65cb5b8\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Fly El-AL, feel at home - Leave a Mark\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"14957\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-75 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign me up!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From Leave a Mark \u201cTiming is everything.\u201d How else would I be able to explain that one of my first projects as a storyteller at Leave a Mark was for El-Al? My name is Omer Shkedy and I am 31 years old.El-Al airlines slogan is \u201cFly El-AL, feel at home\u201d and for me, it really [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-14957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fly El-AL, feel at home From Leave a Mark 08\/17\/2023 \u201cTiming is everything.\u201d How else would I be able to explain that one of my first projects as a storyteller at Leave a Mark was for El-Al? 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