{"id":15526,"date":"2024-02-21T12:36:29","date_gmt":"2024-02-21T09:36:29","guid":{"rendered":"https:\/\/www.leave-mark.com\/pp\/?p=15526"},"modified":"2024-02-25T20:47:32","modified_gmt":"2024-02-25T17:47:32","slug":"the-hot-trends-of-corporate-communication-en","status":"publish","type":"post","link":"https:\/\/leave-mark.com\/pp\/magazine-en\/the-hot-trends-of-corporate-communication-en\/","title":{"rendered":"The most important Internal Comms trend"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15526\" class=\"elementor elementor-15526\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb66d80 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"bb66d80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9df1ab9\" data-id=\"9df1ab9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfdb233 elementor-widget elementor-widget-spacer\" data-id=\"bfdb233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d99daff\" data-id=\"d99daff\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44fc084 en elementor-widget elementor-widget-heading\" data-id=\"44fc084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The most important Internal Comms trend<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c1f73 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"63c1f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">From Leave a Mark<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">02\/21\/2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ae55d en elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ae55d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c75fa83\" data-id=\"c75fa83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-411623e elementor-widget elementor-widget-text-editor\" data-id=\"411623e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the global trends list of internal communication for 2024, AI reigns supreme (it's the star of every list, in every domain). But standing shoulder to shoulder with AI is the buzz around &quot;employee experience,&quot; poised to take center stage this year not only in organizational communication strategy but in the entire organizational playbook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16f00f elementor-widget elementor-widget-text-editor\" data-id=\"d16f00f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yet, what really hits home for us in Israel, especially in 2024, is the rise of <strong>compassionate communication<\/strong>. It's the kind of communication that truly gets it \u2013 seeing each employee for who they are, understanding their personal, family, and national contexts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d970d elementor-widget elementor-widget-text-editor\" data-id=\"51d970d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis isn't just touchy-feely stuff; it's become a basic need for employees since Covid and especially now, given the horrifying situations we've faced since October 7th. Employers should know that if they won't ditch the cold, corporate talk for something more personal and empathetic, employees won't just sit back and take it. They'll hit back, maybe even &quot;cancel&quot; their employers. Need proof? Just check out the latest <a style=\"color: #1636ef;\" href=\"https:\/\/www.cbsnews.com\/news\/tiktok-videos-people-getting-fired-gen-z-trend\/\">TikTok videos capturing those cringe-worthy termination calls happening online<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d602d elementor-widget elementor-widget-heading\" data-id=\"e8d602d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"What really hits home for us in Israel, especially in 2024, is the rise of compassionate communication\u05f4<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6239ec elementor-widget elementor-widget-text-editor\" data-id=\"e6239ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn Israel, the reality check is hitting hard, forcing every organization to level up its communication game.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb52b0f elementor-widget elementor-widget-text-editor\" data-id=\"cb52b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow do you pull it off?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb71629 elementor-widget elementor-widget-text-editor\" data-id=\"fb71629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt's all about getting back to basics in every communication. Start by asking yourself, who's my target audience? And once you've got that locked in, dig a little deeper: What's this audience experiencing right now? What might be sensitive spots for them? What do they want to hear, or how can messages (even the tough ones) be crafted for them, so they feel seen and understood amidst the challenges they're facing?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b87f3b elementor-widget elementor-widget-text-editor\" data-id=\"5b87f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHere's a little pro tip \u2013 if you're not sure about a particular communication hitting the right tone\/style? Test it out. Let an employee who belongs to the target audience read and respond.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e5c4f elementor-widget elementor-widget-text-editor\" data-id=\"a0e5c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBest of luck!!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0612374 elementor-widget elementor-widget-heading\" data-id=\"0612374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication with us starts here<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2b2d0 elementor-button-align-center elementor-mobile-button-align-stretch form-en elementor-widget elementor-widget-global elementor-global-13702 elementor-widget-form\" data-id=\"de2b2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;\\u05d4\\u05d1\\u05d0&quot;,&quot;step_previous_label&quot;:&quot;\\u05d4\\u05e7\\u05d5\\u05d3\\u05dd&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\" aria-label=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"15526\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"de2b2d0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05e9\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-companysize elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-companysize\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWhat type of business am I?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[companysize]\" id=\"form-field-companysize\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"What type of business am I?\">What type of business am I?<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Just me\">Just me<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 20 other employees\">Me and 20 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 50 other employees\">Me and 50 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"I stopped counting at 50\">I stopped counting at 50<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05de\u05d9\u05d9\u05dc\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d8\u05dc\u05e4\u05d5\u05df\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mobile number\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"\u05de\u05d5\u05ea\u05e8 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05e8\u05e7 \u05d1\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d5\u05ea\u05d5\u05d5\u05d9 \u05d8\u05dc\u05e4\u05d5\u05df (#, -, *, \u05d5\u05db\u05d5&#039;).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-COMPANY elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-COMPANY\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d7\u05d1\u05e8\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[COMPANY]\" id=\"form-field-COMPANY\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-job_title elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-job_title\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05ea\u05e4\u05e7\u05d9\u05d3\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[job_title]\" id=\"form-field-job_title\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your role\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_4f247ae elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4f247ae\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d4\u05e2\u05e8\u05d4, \u05e9\u05d0\u05dc\u05d4, \u05d1\u05e7\u05e9\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_4f247ae]\" id=\"form-field-field_4f247ae\" rows=\"4\" placeholder=\"Comment, inquiry, request\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-MARKETING elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-MARKETING\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05e9\u05d5\u05e8 \u05e4\u05e8\u05e1\u05d5\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[MARKETING]\" id=\"form-field-MARKETING\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-MARKETING\">I agree to receive reminders, useful content and marketing material from Leave a Mark<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-UTM elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[UTM]\" id=\"form-field-UTM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_campaign elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_campaign]\" id=\"form-field-utm_campaign\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-pagename elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[pagename]\" id=\"form-field-pagename\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call me<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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