{"id":16985,"date":"2024-10-30T21:51:02","date_gmt":"2024-10-30T18:51:02","guid":{"rendered":"https:\/\/www.leave-mark.com\/pp\/?p=16985"},"modified":"2024-11-03T23:52:01","modified_gmt":"2024-11-03T20:52:01","slug":"annabella-an-idea-born-from-motherhood-en","status":"publish","type":"post","link":"https:\/\/leave-mark.com\/pp\/magazine-en\/annabella-an-idea-born-from-motherhood-en\/","title":{"rendered":"Annabella: An Idea Born from Motherhood"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16985\" class=\"elementor elementor-16985\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8164f54 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"8164f54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bf51e0\" data-id=\"2bf51e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa62480 elementor-widget elementor-widget-spacer\" data-id=\"aa62480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13406f2\" data-id=\"13406f2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7417d4 en elementor-widget elementor-widget-heading\" data-id=\"f7417d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Annabella: An Idea Born from Motherhood<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57bf57c elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57bf57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">From Leave a Mark<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">10\/30\/2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a97fc4a en elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a97fc4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0284d4\" data-id=\"a0284d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f34037 elementor-widget elementor-widget-heading\" data-id=\"5f34037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The breast pump that conquered the Israeli \"Shark Tank\" with an excellent pitch - what storytelling techniques were used there?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02943a1 elementor-widget elementor-widget-text-editor\" data-id=\"02943a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t* This article is not sponsored or supported by Annabella Company\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f855c2 elementor-widget elementor-widget-text-editor\" data-id=\"6f855c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe pitch by Masha and Sanya Valdberg on &quot;Shark Tank&quot; begins with a self-introduction &#8211; they are a couple, parents to a sweet little girl, who made it clear to her mother that in order to combine a career, breastfeeding, and parenthood she would need a solution that currently didn't exist &#8211; a more efficient breast pump. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8693972 elementor-widget elementor-widget-text-editor\" data-id=\"8693972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the first few seconds, they tell us the &quot;why\u201d: why the couple decided to develop the product, and what pain it will solve for customers.  \nSimon Sinek spoke about this methodology in his TED talk, and it's impossible not to connect with the fact that we buy into the &quot;why&quot; &#8211; what do we get out of purchasing the product for ourselves, and what are we supporting by doing so? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25abf5c elementor-widget elementor-widget-text-editor\" data-id=\"25abf5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn this case, the presenters' target audience is tycoons who want to identify business potential, but first and foremost are also human beings and perhaps parents themselves. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7fbe4 elementor-widget elementor-widget-heading\" data-id=\"cd7fbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In the first few seconds, they tell us the \"why,\" why the couple decided to develop the product, and what pain it will solve for customers. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b782e0 elementor-widget elementor-widget-text-editor\" data-id=\"4b782e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThey continue to talk about the problematic branding of breast pumps in their current form, and they don't need to go far because the name itself has an inherent problem &#8211; babies don't pump, they suckle. This comparison alone positions the product in a new and innovative place, even before we've heard what exactly it does differently. We can already understand that this is probably a pump that tries to trace the original engineering solution to breastfeeding &#8211; the babies themselves. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745be3e elementor-widget elementor-widget-text-editor\" data-id=\"745be3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn order to substantiate the message, they begin by establishing the objective element- facts and figures, the first basis in the 3X3 core message model. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149f265 elementor-widget elementor-widget-text-editor\" data-id=\"149f265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt turns out that the current pumps are based on a patent from 1864. In that year people were still traveling in carriages and using the same technique to milk cows and women alike. Here, the spicy element also comes in, which makes us squirm uncomfortably in our seats.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8481a elementor-widget elementor-widget-heading\" data-id=\"7c8481a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The name itself has an inherent problem - babies don't pump, they suckle. This comparison alone positions the product in a new and innovative place<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e0e1c elementor-widget elementor-widget-text-editor\" data-id=\"d2e0e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe pitch continues to strengthen the product's differentiation &#8211; the only breast pump that simulates a baby's suckling, and therefore pumps twice as much milk as current pumps. Without continuing any further, we can already imagine the significance for a breastfeeding mother and for a family where pumping is necessary. Saving time, physical and emotional pain that is reduced to a minimum while maintaining a busy and challenging routine. The end result &#8211; babies who receive their mother's milk easily and quickly, in addition to parents who manage to juggle and are therefore more relaxed. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca7a3d elementor-widget elementor-widget-text-editor\" data-id=\"cca7a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhere does the human element hide, which arouses our identification and familiar feeling? At the beginning of the pitch, when they explain the &quot;why,&quot; even if we are not breastfeeding women or even parents ourselves, we are well aware of the issue of motherhood in the workplace. This is a prominent social issue that makes headlines time and time again, regarding equal rights in general and breastfeeding in particular. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcdcfe elementor-widget elementor-widget-text-editor\" data-id=\"edcdcfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cAnnabella\u201d is a pump that is now sold in large baby product companies in the Israel and has also reached overseas. This is an example of how a pitch based on storytelling techniques that relies on a strong brand creates opportunities for long-term results and great success. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d59a0b elementor-widget elementor-widget-heading\" data-id=\"3d59a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication with us starts here<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8106475 elementor-button-align-center elementor-mobile-button-align-stretch form-en elementor-widget elementor-widget-global elementor-global-13702 elementor-widget-form\" data-id=\"8106475\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;\\u05d4\\u05d1\\u05d0&quot;,&quot;step_previous_label&quot;:&quot;\\u05d4\\u05e7\\u05d5\\u05d3\\u05dd&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\" aria-label=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16985\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8106475\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05e9\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-companysize elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-companysize\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWhat type of business am I?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[companysize]\" id=\"form-field-companysize\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"What type of business am I?\">What type of business am I?<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Just me\">Just me<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 20 other employees\">Me and 20 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 50 other employees\">Me and 50 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"I stopped counting at 50\">I stopped counting at 50<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05de\u05d9\u05d9\u05dc\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d8\u05dc\u05e4\u05d5\u05df\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mobile number\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"\u05de\u05d5\u05ea\u05e8 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05e8\u05e7 \u05d1\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d5\u05ea\u05d5\u05d5\u05d9 \u05d8\u05dc\u05e4\u05d5\u05df (#, -, *, \u05d5\u05db\u05d5&#039;).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-COMPANY elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-COMPANY\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d7\u05d1\u05e8\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[COMPANY]\" id=\"form-field-COMPANY\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column 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