{"id":17110,"date":"2024-12-17T16:43:06","date_gmt":"2024-12-17T13:43:06","guid":{"rendered":"https:\/\/leave-mark.com\/pp\/?p=17110"},"modified":"2024-12-24T11:53:54","modified_gmt":"2024-12-24T08:53:54","slug":"once-upon-a-time","status":"publish","type":"post","link":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/","title":{"rendered":"Once upon a time, in 2024\u2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17110\" class=\"elementor elementor-17110\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75cf4a0 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"75cf4a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ce3e93f\" data-id=\"ce3e93f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b020f2 elementor-widget elementor-widget-spacer\" data-id=\"2b020f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad190a9\" data-id=\"ad190a9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-317e79e en elementor-widget elementor-widget-heading\" data-id=\"317e79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Once upon a time, in 2024\u2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd6c1e elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"abd6c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">From Leave a Mark<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">12\/17\/2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0705f4b en elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0705f4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19aea6b\" data-id=\"19aea6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4802510 elementor-widget elementor-widget-text-editor\" data-id=\"4802510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask,\u00a0<i>What was this year\u2019s story?<\/i>\u00a0For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic.\u00a0<\/p><p>Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll share with shareholders, analysts, and other stakeholders. It\u2019s about more than numbers; it\u2019s about packaging your achievements, challenges, and vision in a way that resonates, inspires confidence, and builds momentum for the year ahead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41fd7e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a41fd7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5047c77 elementor-widget elementor-widget-text-editor\" data-id=\"5047c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Why Your Year\u2019s Story Matters<\/b><\/h2><p>A well-crafted year-end story does more than summarize performance metrics. It:<\/p><ul><li aria-level=\"1\"><b>Enhances Connection<\/b>: Helps shareholders understand your journey.<\/li><li aria-level=\"1\"><b>Drives Alignment<\/b>: Unites investors behind your mission and goals.<\/li><li aria-level=\"1\"><b>Promotes Advocacy<\/b>: Empowers shareholders to champion your vision, amplifying its reach and influence.<\/li><li aria-level=\"1\"><b>Clarifies Priorities<\/b>: Sets the stage for next year\u2019s roadmap.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba317a elementor-widget elementor-widget-text-editor\" data-id=\"2ba317a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>What Makes a Strong Year-End Story?<\/b><\/h3><ol><li aria-level=\"1\"><b>Identifying the Theme<\/b>\u00a0\u2013 Pinpoint the key moments that defined your year: the wins, challenges, and turning points. Reflecting on these milestones reveals the themes that shaped your journey, turning individual events into a unified narrative. These themes highlight the key drivers behind your year\u2019s story.\u00a0<\/li><li aria-level=\"1\"><b>Connecting the Dots to a Story<\/b>\u00a0\u2013 Find the words that describe the engine behind those milestones\u2014whether it\u2019s innovation, growth, or resilience. Focusing on these unifying elements transforms a collection of events into a powerful story. For example, if innovation led the way, show how it drove breakthroughs that reshaped your business.\u00a0<\/li><\/ol><p><b>Painting the Future<\/b> \u2013 Use this year\u2019s story as a foundation to outline next year\u2019s goals. What\u2019s the next big opportunity? How will you build on your achievements to tackle future challenges? Linking this year\u2019s milestones to next year\u2019s ambitions creates a sense of continuity and inspires shared commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25b4d6 elementor-widget elementor-widget-text-editor\" data-id=\"e25b4d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>How Market Leaders Do it?<\/b><\/h2><p>Several companies stand out for their ability to package their year\u2019s story in ways that resonate deeply with stakeholders. Few examples:<\/p><h3><b>Apple (2023 Annual Report)<\/b><\/h3><p>Apple\u2019s year-end story was anchored in their relentless focus on<b>\u00a0innovation<\/b>\u00a0and\u00a0<b>environmental responsibility<\/b>. For example, they spotlighted their progress in achieving carbon neutrality in their supply chain. By weaving innovation and sustainability into a cohesive narrative, Apple showcased their ability to balance profitability with purpose, making it easy for shareholders to see their long-term strategy.<\/p><h3><b>Microsoft (2023 Annual Report)<\/b><\/h3><p>Microsoft\u2019s story revolved around\u00a0<b>empowering the world through AI<\/b>. Additionally, they emphasized their commitment to\u00a0<b>social responsibility<\/b>, with advancements in accessibility and renewable energy projects. This dual focus on cutting-edge technology and societal impact gave shareholders a clear understanding of Microsoft\u2019s value creation and mission.<\/p><h3><b>Unilever (2023 Annual Report)<\/b><\/h3><p>Unilever framed their year around\u00a0<b>sustainable growth<\/b>\u00a0and\u00a0<b>community impact<\/b>. They shared powerful stories about reducing plastic waste and enhancing livelihoods through their supply chain initiatives. By tying these efforts to consumer trends and market leadership, Unilever created a relatable and inspiring narrative that demonstrated resilience and foresight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d5aaf elementor-widget elementor-widget-text-editor\" data-id=\"30d5aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>They Lived Happily Ever After\u2026<\/b><\/h2><p>A well-told year-end story builds trust, inspires loyalty, and positions your company for success in the coming year. By packaging your story in a way that shareholders can understand and rally behind, you\u2019re fostering a deeper connection with your ecosystem and igniting anticipation for the next chapter.<\/p><p>So, what\u2019s your company\u2019s story this year? Reflect, refine, and tell it boldly\u2014because a great story can\u00a0<i>Leave a Mark<\/i>\u00a0that lasts well beyond the annual report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ba033 elementor-widget elementor-widget-image\" data-id=\"d4ba033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-24-at-105014-1024x576.jpeg\" class=\"attachment-large size-large wp-image-17152\" alt=\"\" srcset=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-24-at-105014-1024x576.jpeg 1024w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-24-at-105014-300x169.jpeg 300w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-24-at-105014-768x432.jpeg 768w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-24-at-105014-1536x864.jpeg 1536w, https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-24-at-105014.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"WhatsApp Image 2024-12-24 at 105014 - Leave a Mark\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7035ef9 elementor-widget elementor-widget-heading\" data-id=\"7035ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Would you like to hear more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c611e5b elementor-button-align-center elementor-mobile-button-align-stretch form-en elementor-widget elementor-widget-global elementor-global-13702 elementor-widget-form\" data-id=\"c611e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;\\u05d4\\u05d1\\u05d0&quot;,&quot;step_previous_label&quot;:&quot;\\u05d4\\u05e7\\u05d5\\u05d3\\u05dd&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\" aria-label=\"\u05d8\u05d5\u05e4\u05e1 \u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d0\u05e0\u05d2\u05dc\u05d9\u05ea\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"17110\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c611e5b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05e9\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-companysize elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-companysize\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWhat type of business am I?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[companysize]\" id=\"form-field-companysize\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"What type of business am I?\">What type of business am I?<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Just me\">Just me<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 20 other employees\">Me and 20 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Me and 50 other employees\">Me and 50 other employees<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"I stopped counting at 50\">I stopped counting at 50<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05de\u05d9\u05d9\u05dc\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d8\u05dc\u05e4\u05d5\u05df\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mobile number\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"\u05de\u05d5\u05ea\u05e8 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05e8\u05e7 \u05d1\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d5\u05ea\u05d5\u05d5\u05d9 \u05d8\u05dc\u05e4\u05d5\u05df (#, -, *, \u05d5\u05db\u05d5&#039;).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-COMPANY elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-COMPANY\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d7\u05d1\u05e8\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[COMPANY]\" id=\"form-field-COMPANY\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-job_title elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-job_title\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05ea\u05e4\u05e7\u05d9\u05d3\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[job_title]\" id=\"form-field-job_title\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your role\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_4f247ae elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4f247ae\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d4\u05e2\u05e8\u05d4, \u05e9\u05d0\u05dc\u05d4, \u05d1\u05e7\u05e9\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_4f247ae]\" id=\"form-field-field_4f247ae\" rows=\"4\" placeholder=\"Comment, inquiry, request\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-MARKETING elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-MARKETING\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u05d0\u05d9\u05e9\u05d5\u05e8 \u05e4\u05e8\u05e1\u05d5\u05dd\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[MARKETING]\" id=\"form-field-MARKETING\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-MARKETING\">I agree to receive reminders, useful content and marketing material from Leave a Mark<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-UTM elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[UTM]\" id=\"form-field-UTM\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_campaign elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_campaign]\" id=\"form-field-utm_campaign\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-pagename elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[pagename]\" id=\"form-field-pagename\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call me<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501aabc elementor-share-buttons--skin-flat elementor-grid-mobile-2 share elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"501aabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From Leave a Mark As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask,\u00a0What was this year\u2019s story?\u00a0For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic.\u00a0 Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll share with shareholders, analysts, and other [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[59,64],"tags":[],"class_list":["post-17110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-storytelling-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u05d9\u05e2\u05dc \u05e8\u05d6\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"he_IL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Leave a Mark\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Once upon a time, in 2024\u2026 - Leave a Mark\" \/>\n\t\t<meta property=\"og:description\" content=\"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/06\/Magazine-header-001-02-1024x321-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/06\/Magazine-header-001-02-1024x321-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-12-17T13:43:06+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-12-24T08:53:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Once upon a time, in 2024\u2026 - Leave a Mark\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/06\/Magazine-header-001-02-1024x321-1.png\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"\u05d9\u05e2\u05dc \u05e8\u05d6\" \/>\n\t\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#article\",\"name\":\"Once upon a time, in 2024\\u2026 - Leave a Mark\",\"headline\":\"Once upon a time, in 2024\\u2026\",\"author\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/author\\\/yael\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/fairytale-storytelling-with-open-book-concept-scaled.jpg\",\"width\":2560,\"height\":1707},\"datePublished\":\"2024-12-17T16:43:06+03:00\",\"dateModified\":\"2024-12-24T11:53:54+03:00\",\"inLanguage\":\"he-IL\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#webpage\"},\"articleSection\":\"MAGAZINE ENG, \\u05e1\\u05d8\\u05d5\\u05e8\\u05d9\\u05d8\\u05dc\\u05d9\\u05e0\\u05d2 ENG\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leave-mark.com\\\/pp\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/category\\\/magazine-en\\\/#listItem\",\"name\":\"MAGAZINE ENG\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/category\\\/magazine-en\\\/#listItem\",\"position\":2,\"name\":\"MAGAZINE ENG\",\"item\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/category\\\/magazine-en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#listItem\",\"name\":\"Once upon a time, in 2024\\u2026\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#listItem\",\"position\":3,\"name\":\"Once upon a time, in 2024\\u2026\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/category\\\/magazine-en\\\/#listItem\",\"name\":\"MAGAZINE ENG\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/#organization\",\"name\":\"Leave A Mark\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Leave_a_Mark_LOGO-03.png\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#organizationLogo\",\"width\":1371,\"height\":332},\"image\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/author\\\/yael\\\/#author\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/author\\\/yael\\\/\",\"name\":\"\\u05d9\\u05e2\\u05dc \\u05e8\\u05d6\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ad6565ac4a1fcbd64602fbbb13dfe001ad8d1f972d183f8c613d77e7b6bf630?s=96&d=mm&r=g\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#webpage\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/\",\"name\":\"Once upon a time, in 2024\\u2026 - Leave a Mark\",\"description\":\"Once upon a time, in 2024\\u2026 From Leave a Mark 12\\\/17\\\/2024 As the year draws to a close, and annual reports are just around the corner, it\\u2019s time to ask, What was this year\\u2019s story? For IR teams, this question isn\\u2019t just reflective\\u2014it\\u2019s strategic. Your company\\u2019s journey over the past year forms the foundation of the narrative you\\u2019ll\",\"inLanguage\":\"he-IL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/author\\\/yael\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/author\\\/yael\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/fairytale-storytelling-with-open-book-concept-scaled.jpg\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#mainImage\",\"width\":2560,\"height\":1707},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/magazine-en\\\/once-upon-a-time\\\/#mainImage\"},\"datePublished\":\"2024-12-17T16:43:06+03:00\",\"dateModified\":\"2024-12-24T11:53:54+03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/#website\",\"url\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/\",\"name\":\"Leave a Mark\",\"inLanguage\":\"he-IL\",\"publisher\":{\"@id\":\"https:\\\/\\\/leave-mark.com\\\/pp\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Once upon a time, in 2024\u2026 - Leave a Mark<\/title>\n\n","aioseo_head_json":{"title":"Once upon a time, in 2024\u2026 - Leave a Mark","description":"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll","canonical_url":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#article","name":"Once upon a time, in 2024\u2026 - Leave a Mark","headline":"Once upon a time, in 2024\u2026","author":{"@id":"https:\/\/leave-mark.com\/pp\/author\/yael\/#author"},"publisher":{"@id":"https:\/\/leave-mark.com\/pp\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/fairytale-storytelling-with-open-book-concept-scaled.jpg","width":2560,"height":1707},"datePublished":"2024-12-17T16:43:06+03:00","dateModified":"2024-12-24T11:53:54+03:00","inLanguage":"he-IL","mainEntityOfPage":{"@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#webpage"},"isPartOf":{"@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#webpage"},"articleSection":"MAGAZINE ENG, \u05e1\u05d8\u05d5\u05e8\u05d9\u05d8\u05dc\u05d9\u05e0\u05d2 ENG"},{"@type":"BreadcrumbList","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp#listItem","position":1,"name":"Home","item":"https:\/\/leave-mark.com\/pp","nextItem":{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp\/category\/magazine-en\/#listItem","name":"MAGAZINE ENG"}},{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp\/category\/magazine-en\/#listItem","position":2,"name":"MAGAZINE ENG","item":"https:\/\/leave-mark.com\/pp\/category\/magazine-en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#listItem","name":"Once upon a time, in 2024\u2026"},"previousItem":{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#listItem","position":3,"name":"Once upon a time, in 2024\u2026","previousItem":{"@type":"ListItem","@id":"https:\/\/leave-mark.com\/pp\/category\/magazine-en\/#listItem","name":"MAGAZINE ENG"}}]},{"@type":"Organization","@id":"https:\/\/leave-mark.com\/pp\/#organization","name":"Leave A Mark","url":"https:\/\/leave-mark.com\/pp\/","logo":{"@type":"ImageObject","url":"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2021\/11\/Leave_a_Mark_LOGO-03.png","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#organizationLogo","width":1371,"height":332},"image":{"@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/leave-mark.com\/pp\/author\/yael\/#author","url":"https:\/\/leave-mark.com\/pp\/author\/yael\/","name":"\u05d9\u05e2\u05dc \u05e8\u05d6","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/4ad6565ac4a1fcbd64602fbbb13dfe001ad8d1f972d183f8c613d77e7b6bf630?s=96&d=mm&r=g"}},{"@type":"WebPage","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#webpage","url":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/","name":"Once upon a time, in 2024\u2026 - Leave a Mark","description":"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll","inLanguage":"he-IL","isPartOf":{"@id":"https:\/\/leave-mark.com\/pp\/#website"},"breadcrumb":{"@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#breadcrumblist"},"author":{"@id":"https:\/\/leave-mark.com\/pp\/author\/yael\/#author"},"creator":{"@id":"https:\/\/leave-mark.com\/pp\/author\/yael\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2024\/12\/fairytale-storytelling-with-open-book-concept-scaled.jpg","@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#mainImage","width":2560,"height":1707},"primaryImageOfPage":{"@id":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/#mainImage"},"datePublished":"2024-12-17T16:43:06+03:00","dateModified":"2024-12-24T11:53:54+03:00"},{"@type":"WebSite","@id":"https:\/\/leave-mark.com\/pp\/#website","url":"https:\/\/leave-mark.com\/pp\/","name":"Leave a Mark","inLanguage":"he-IL","publisher":{"@id":"https:\/\/leave-mark.com\/pp\/#organization"}}]},"og:locale":"he_IL","og:site_name":"Leave a Mark","og:type":"article","og:title":"Once upon a time, in 2024\u2026 - Leave a Mark","og:description":"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll","og:url":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/","og:image":"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/06\/Magazine-header-001-02-1024x321-1.png","og:image:secure_url":"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/06\/Magazine-header-001-02-1024x321-1.png","article:published_time":"2024-12-17T13:43:06+00:00","article:modified_time":"2024-12-24T08:53:54+00:00","twitter:card":"summary_large_image","twitter:title":"Once upon a time, in 2024\u2026 - Leave a Mark","twitter:description":"Once upon a time, in 2024\u2026 From Leave a Mark 12\/17\/2024 As the year draws to a close, and annual reports are just around the corner, it\u2019s time to ask, What was this year\u2019s story? For IR teams, this question isn\u2019t just reflective\u2014it\u2019s strategic. Your company\u2019s journey over the past year forms the foundation of the narrative you\u2019ll","twitter:image":"https:\/\/leave-mark.com\/pp\/wp-content\/uploads\/2023\/06\/Magazine-header-001-02-1024x321-1.png","twitter:label1":"Written by","twitter:data1":"\u05d9\u05e2\u05dc \u05e8\u05d6","twitter:label2":"Est. reading time","twitter:data2":"3 minutes"},"aioseo_meta_data":{"post_id":"17110","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-09-02 09:19:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2024-12-17 13:43:09","updated":"2025-10-22 02:32:52"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/leave-mark.com\/pp\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/leave-mark.com\/pp\/category\/magazine-en\/\" title=\"MAGAZINE ENG\">MAGAZINE ENG<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tOnce upon a time, in 2024\u2026\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/leave-mark.com\/pp"},{"label":"MAGAZINE ENG","link":"https:\/\/leave-mark.com\/pp\/category\/magazine-en\/"},{"label":"Once upon a time, in 2024\u2026","link":"https:\/\/leave-mark.com\/pp\/magazine-en\/once-upon-a-time\/"}],"_links":{"self":[{"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/posts\/17110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/comments?post=17110"}],"version-history":[{"count":0,"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/posts\/17110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/media\/17131"}],"wp:attachment":[{"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/media?parent=17110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/categories?post=17110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leave-mark.com\/pp\/wp-json\/wp\/v2\/tags?post=17110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}