{"id":17422,"date":"2025-03-16T10:05:36","date_gmt":"2025-03-16T07:05:36","guid":{"rendered":"https:\/\/leave-mark.com\/pp\/?p=17422"},"modified":"2025-03-16T10:42:02","modified_gmt":"2025-03-16T07:42:02","slug":"schnitzel-champagne-storytelling-a-night-of-impactful-narratives-en","status":"publish","type":"post","link":"https:\/\/leave-mark.com\/pp\/magazine-en\/schnitzel-champagne-storytelling-a-night-of-impactful-narratives-en\/","title":{"rendered":"Schnitzel, Champagne & Storytelling: A Night of Impactful Narratives"},"content":{"rendered":"\t\t
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Schnitzel, Champagne & Storytelling: A Night of Impactful Narratives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\tFrom Leave a Mark<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t16\/03\/2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    While we could dedicate this entire article to the schnitzel from our Schnitzel & Champagne storytelling night last week\u2014the perfect crispness, the tender, juicy center, and that deeply satisfying crunch with every bite (yum!)\u2014we won\u2019t. Instead, let\u2019s talk about the night itself. \ud83e\udd42\n<\/br>\nBeyond the incredible food and great company, the evening was a deep dive into the power of storytelling\u2014how it shapes perceptions, drives action, and creates a lasting impact\u2014or, as we like to say, leaves a mark.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    One of the night\u2019s highlights was hearing from Maya Prosor, Chief Business Officer at Lemonade, who shared insights from Lemonade\u2019s Investor Day. She explained how their goal wasn\u2019t just to strengthen the company\u2019s position within the insurance industry but to reach investors beyond it. That made storytelling essential: their narrative had to be accessible, clear, and compelling enough to resonate with those unfamiliar with insurance. The Impact? Undeniable. During the event, Lemonade\u2019s stock surged. The takeaway? Storytelling doesn\u2019t just influence perception\u2014it delivers measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The goal wasn\u2019t just to strengthen the company\u2019s position within the insurance industry, but to reach investors beyond it. This made storytelling essential.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tMaya also highlighted how Lemonade reshaped the conversation around insurance for a new generation. Rather than focusing on policy details or the company\u2019s unique technology, they tapped into something more relatable: #adulting. \u201c90% of our customers are first-time insurance buyers, and let\u2019s be honest\u2014insurance isn\u2019t exactly dinner table conversation,\u201d she said. \u201cNo one cares to say, \u2018I got insurance.\u2019 But saying, \u2018I feel like I\u2019m becoming an adult\u2019\u2014that\u2019s a sentiment people want to share.\u201d "Positioning Lemonade as the gateway to adulthood\u2014that was a story worth telling," Maya concluded.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u201cNo one cares to say, \u2018I got insurance.\u2019 But saying, \u2018I feel like I\u2019m becoming an adult\u2019\u2014that was a story worth telling.\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tGalia Beer-Gabel, Partner at Team8, emphasized that defining a company\u2019s story is a foundational step in the early stages of a startup. For startups, she explained, everything hinges on the "why." Once that is crystallized, the "how" and "what" naturally follow. Galia shared that Team8\u2019s research process often spans six months, ensuring they thoroughly understand the problem and the "why" before crafting the narrative they will present to the world. She also highlighted the importance of personalizing the story and gave the example of Charm, a new startup focused on tackling scams\u2014an issue that resonates deeply because we've all encountered phishing attempts or know someone affected by them. A powerful story turns a problem into a personal experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u201cDefining a company\u2019s story is a foundational step in the early stages of a startup. Everything hinges on the \"why.\" Once that is crystallized, the \"how\" and \"what\" follow.\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tOmer Sher, Global VP and Chief Digital Officer at P&G, shared a different perspective, focusing on the role of storytelling within an organization. For Omer, it\u2019s about creating a shared narrative that rallies employees. When he took over a team of 150 people, he quickly realized there was no unifying story or single vision to bind the organization together. Without that, he explained, people fill in the gaps themselves. His goal was to leave "no blind spots." To address this, Omer created a storytelling presentation to launch a project internally. Soon after, he heard employees using the same language from his presentation in their daily work. He introduced the term "phygital" (a blend of physical and digital), and before long, employees were singing \u201cLet\u2019s get phygital\u201d in the hallways (apologies, Olivia Newton-John\u2026). That was the moment he knew the project would succeed. A compelling narrative doesn\u2019t just communicate a message\u2014it becomes embedded in the very fabric of the organization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \"Focusing on the role of storytelling within an organization is about crafting a shared narrative that unites and inspires employees.\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tBut crafting the right story isn\u2019t always easy, especially in a room full of brilliant minds. Galia acknowledged that when many strong personalities come together, choosing a singular narrative can be challenging. That\u2019s why, she explained, it sometimes helps to bring in an outsider\u2014someone who isn\u2019t a domain expert but can help translate the story for a broader audience. Maya admitted that, at first, bringing in an external perspective felt foreign. Lemonade takes pride in doing everything in-house. But stepping outside their own bubble ultimately strengthened their storytelling. \u201cSomeone who can question everything you say\u2014ask, \u2018Does this matter? Is it interesting? What does this even mean?\u2019\u2014that\u2019s invaluable.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tOmer echoed this, describing how working with an external expert helped him take a holistic approach. Beyond product, customers, and numbers, they explored relationships, personal aspirations, and deeper motivations. That process made the presentation more meaningful and resonant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    It helps to bring in an outsider\u2014someone who isn\u2019t a domain expert but can help translate the story for a broader audience. Who can question everything\u2014 \u2018Does this matter? Is it interesting? What does this even mean?\u2019\u2014that\u2019s invaluable.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\tFinally, Galia shared how storytelling at Team8 even led to the creation of an entirely new company. While preparing for their LP Day (a gathering for investors), they spent a lot of time thinking about the future of fintech. Through that process\u2014understanding the "why" and articulating it into a story\u2014they didn\u2019t just find the right way to present their ideas; they actually developed the thesis for a brand-new startup. Sometimes, she noted, the story itself can drive innovation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tWe\u2019re incredibly grateful for the insights shared and the meaningful conversations that unfolded throughout the night. A special thank you to our hosts, Savills, for providing the perfect home for these stories.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Working with an external expert allows you to take a holistic approach, exploring not just the product, customers, and numbers, but also relationships, personal aspirations, and deeper motivations.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\tWe can\u2019t wait to crunch on new stories, munch on fresh ideas, bite into exciting connections, and toast to new beginnings, middles, and ends next year! \ud83c\udf7e\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Would you like to hear more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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